Ayuda en Acción



Spain’s most decorated athlete, Saúl Craviotto, leads a team that includes Gemma Mengual, Chema Martínez, Amaya Valdemoro, Fernando Romay, and Lydia Valentín—Spanish athletes from all eras who have joined the Ayuda en Acción Foundation in their new campaign focused on the effects of climate change on people. The campaign’s slogan is: 'Some people break records. Some records break people.
Credits:

Client: Ayuda en Acción
Agency: Thinketers
Prod: Dare
Dir: Javi Loaiza & David B. Rock
DOP: Jorge Preciado
Still Photography: Assiah Alcázar
Gaffer: Pablo Garrido
Spark: Andrea Venegas
Steady Op: Andrés Montañés
Sound & Mix: New Carrot
Color Grading: Oscar Díaz
Making Of: Claudia Lobato